We love small business

(and we help them grow)

As a small business owner, your company is your life. It represents your passions, and it’s your livelihood. It’s what gets you going every morning, but it can also keep you awake at night. We understand, we run a small business too! It’s amazing, but it can be challenging. 

We really enjoy working with small business clients. Our approach is to listen, and to fully understand your goals and challenges. We offer a variety of services, each aimed at telling your story and helping you succeed and thrive. And along the way, we’ve developed a set of core principles that we bring to each and every project. Take a look at some of the work we’ve done, and along the way we’ll be talking about how we approach building small business brands. 

Website Design

Sites that do more

For most small businesses, a website acts as a “brand centerpiece” that fulfills multiple functions. It’s where potential customers go to learn about you. It’s often a storefront. A successful site defines who you are and speaks to your values. When crafted well, it fulfills these roles in a way that resonates.

A small business website project always begins by asking what your site should accomplish, and how we can best achieve that. We scrutinize design and content in order to ensure that your site is doing what you need it to do, for each and every potential customer. 

Limited resources, unlimited potential

You need cost effective solutions – we understand. We approach projects mindful of your budget requirements. We create a list of site “needs” and “wants.” We then use a thorough discovery process to define the project from top to bottom. By the time we start designing, we know exactly what we want to accomplish, and we know how to do it well.

Good sites inform. Great sites tell a story.

Anyone can throw information onto a page, but that doesn’t convey who you are or what you stand for. Telling your story through both visuals and content is a powerful way to communicate with your audience. Effective storytelling builds brand loyalty, and it increases sales. 

This isn’t always easy, but don’t worry! We have a lot of experience with visual storytelling. Our job is to ensure that your potential customers have an experience that informs, and evokes the right emotional response.

Principal #1

Small Can Compete

Our top core value is that our digital world can and should offer small businesses the opportunity to compete against their larger counterparts. Sure, sometimes it feels like the game is fixed; like there’s no route to success. There’s always someone who is bigger and better-known. But the digital world levels the playing field.

An effective digital strategy helps you convey your brand in a manner that has impact, and it lets you reach customers you couldn’t before. We view each project as an opportunity to put you on equal footing with your rivals. You worry about creating a superior product, and we will focus on how to help you compete.

Logos & Brand Materials

Refine your story and build your brand

Most small businesses need more than a website – they often use a variety of marketing materials, both physical and digital. Things like logos, business cards or letterhead can tie everything together under a global style guide that will help define and establish your brand.

We’ve worked with dozens of small businesses to build the collateral they need to present themselves well.

Principal #2

We Get the Passion

Our second core value is to truly understand how important your business is to you. Our clients care deeply for their work. They put a lot into their products, whether that’s a local café, a comic book, or a film. We love our work too, so we get it.

For us, the ideal small business relationship extends beyond a single project – it’s a partnership. We look for clients who love what they do, and who value both design and our input as a means to showcase that passion. The work we do should be as important to us as your work is to you. When these ideas form the foundation of every project, everyone wins.

Print

Analog marketing in a digital world

How you present yourself in the digital space is crucial, but most of our small business clients also use a variety of physical marketing materials. We work with our clients to translate their brand to all of their marketing, so that their story remains consistent even when it’s not online.
  • Traditional Advertising
  • Sales Collateral
  • Brochures
  • Convention and Event Materials
  • Postcards/Mailers
  • Posters

Principal #3

More Than Just Pretty

Our third core value is to accept a basic fact about our trade – while we love artistic design, what we do isn’t art. The goal of our work is to generate leads and increase sales for your business. When we create an amazing website, the purpose is to encourage potential customers toward a “buy decision.” Period. If our work isn’t helping you become more successful, then we need to work harder.

Sure, we strive to offer deliverables that are elegant – but the ultimate value of our work isn’t in its aesthetics, but its effectiveness and its benefits to your bottom line.

Written Storytelling

Don’t just market to your client base – share an experience, gain an audience and have an ongoing conversation. Keep in touch. We offer a variety of services that help you convey your message on an ongoing basis, ensuring that your customers remember you.

  • Newsletters
  • Blog Posts
  • E-mail campaigns
  • Website Content Refresh
  • Social Media Posts

How can we help you grow?

As we said, we love working with small businesses. Over the years, these have been some of the most rewarding projects – it’s where we feel we truly make a difference and help our clients build something real and lasting.

We’ve showcased some of our work, and discussed the values we’ve developed as we’ve built our own company. Now the question is, how can we help you? What are your goals and challenges? Where would you like your business to go, and what’s standing in your way? If these are things you wonder about, let’s start a conversation.