For Fans By Fans
DUNGEONS & DRAGONS
A modern design made especially for D&D enthusiasts
Dungeons & Dragons is possibly the most iconic role-playing game in history, and it has come roaring back into pop culture with the energy of an orcish horde.
For Fans By Fans (formerly Welovefine) asked us to create a contemporary, dynamic design” for their D&D licensed property that conveyed the brand, but was modern, fun and versatile.
Drawing Inspiration
Dungeons & Dragons is possibly the most iconic role-playing game in history, and it has come roaring back into pop culture with the energy of an orcish horde.
Imagination & Iconography
Unlike video games, Dungeons & Dragons relies almost entirely on the gamer’s imagination to construct the world in which they’re playing. We wanted to build on this. We started with the D&D logo, then using geometric shapes and silhouetted icons we began building a design that would imply a multi-sided die with endless fantasy worlds bursting forth. This approach would result in a final product that inspired imagination, but didn’t inform it – just like the game.
Classic D&D, A modern Design
The final design is a stunning variant on the D&D logo, offering over a dozen hidden elements to discover. A passing glance conveys the D&D brand, while deeper inspection offers a lot to explore.
What People Are Saying
So what's next?