Catherine, owner of Design Rescue L.A., approached CommonGround Creative with a challenge that’s rare these days: although they’d been in business for years, Design Rescue L.A. had no online presence whatsoever. And while she felt her company could benefit from one, she wasn’t sure how a website would fit with their existing business plan – or even what a site needed to be to help Design Rescue L.A. become more successful.
Fortunately, CommonGround Creative is experienced at assisting small businesses, and we were excited to show Catherine how today’s flexible, efficient website technologies could offer Design Rescue L.A. a visually stunning, effective site without a big price tag. We created a simple, efficient, elegant site centered around the following project goals:
1. Visually stunning. Design Rescue L.A.’s work is all about visual appeal – transforming a living space into something that looks spectacular. We knew that a successful website would convey this on every page, with the gallery of work serving as the most important page. This is what potential clients need to see. High-quality, beautiful photography offers visitors high-impact visuals that convey what hiring Design Rescue will do for them.
2. Modular and flexible. Today’s solutions offer small businesses something they’ve never had before: the ability to easily update and maintain their sites. Although a small project, designrescuela.com isn’t made to be static and unchanging. A simple, intuitive back-end system allows the company to make quick, easy changes at any time. Whether they’re updating their portfolio to add a recently completed project or making some simple alterations to the text, this site allows Design Rescue to maintain their site internally as a cost-effective solution that offers small business easy access and control over their web presence.
The final site was one of CommonGround’s smaller projects, but the fact that it demonstrates the impact that modern technology can have for a small business earns it a place in our spotlighted work. Upon launch, Design Rescue L.A. had something they’d never had before – an online tool that could show their work off to potential clients and help them grow their business.