Washington State Designs Legal Marijuana Logo

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Agree or disagree, shifts in public policy often create unique design challenges. Voters in Washington State recently legalized marijuana, leaving state legislators with the task of determining regulations. Where to start? In a move very appropriate to the digital age, they began with a logo, which will soon be used to label legal marijuana-related products. From a design perspective, it definitely visually conveys “Washington” and “marijuana.” And I have to wonder – given how much was produced there when it was illegal, are they also trying to subliminally recommend how much area in the state they’d like to set aside for pot farms?

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