Okay, so we’ve designed company logos, obviously, and we’ve even occasionally undertaken the task of designing tattoo art. But I’m not sure we’ve ever designed a logo thinking it might someday serve as a tattoo. This story falls soundly into the “disturbing” category for me – getting inked with the name of a significant other can be a tremendous show of affection, if not one often later regretted, but being permanently labeled with your company’s logo? No thanks – this feels a little less like brand identity and a little too much like cattle branding. As if corporate America doesn’t already feel far too comfortable thinking of their employees as property.